DE ARCHITECTS
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S-573
year 2000s
material ceramic
source title The International Design Yearbook 21
info The Designs of Jaime Hayón are an acquired taste but share a freshness and originality which make them hard to ignore. They are infused with a Spanish love of color, flamboyance and the surreal, tempered — if that’s not a contradiction in terms — with a playfulness, as well as a technical know-how, which elevates them from art pieces to commercial design. Hayón was born in Spain to working-class parents, and his love of art and design arose from the skateboarders he hung out with and for whom he created the graphics for their decks and boards. Hayón’s gutsy style was noticed by a major American manufacturer which sponsored him to travel to San Diego, California, where he became involved with the underworld of graphic design and graffiti art connected to the subculture of skateboarding, an experience he says still informs his work today. He returned to Madrid to study industrial design art the newly formed Institute Europe di Design, where he received a very formal education. Upon graduation he was employed by the think-tank Institute, Fabrica, Benetton’s Communication and Applied Arts Foundation in Italy, where within a year he was promoted to head of their design department, conceiving concepts for exhibitions, store interiors and products. In 2004 he moved to Barcelona and began to get noticed with a series of plastic toys, the Qee collection, which received a cult following, especially in Japan. Installations and exhibitions of porcelain objects followed — non-functional works, which allowed him to explore his inventiveness while at the same time giving him experience in working with high-quality materials and different manufacturing processes.
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year 2000s
material ceramic
source title The International Design Yearbook 21
info The Designs of Jaime Hayón are an acquired taste but share a freshness and originality which make them hard to ignore. They are infused with a Spanish love of color, flamboyance and the surreal, tempered — if that’s not a contradiction in terms — with a playfulness, as well as a technical know-how, which elevates them from art pieces to commercial design. Hayón was born in Spain to working-class parents, and his love of art and design arose from the skateboarders he hung out with and for whom he created the graphics for their decks and boards. Hayón’s gutsy style was noticed by a major American manufacturer which sponsored him to travel to San Diego, California, where he became involved with the underworld of graphic design and graffiti art connected to the subculture of skateboarding, an experience he says still informs his work today. He returned to Madrid to study industrial design art the newly formed Institute Europe di Design, where he received a very formal education. Upon graduation he was employed by the think-tank Institute, Fabrica, Benetton’s Communication and Applied Arts Foundation in Italy, where within a year he was promoted to head of their design department, conceiving concepts for exhibitions, store interiors and products. In 2004 he moved to Barcelona and began to get noticed with a series of plastic toys, the Qee collection, which received a cult following, especially in Japan. Installations and exhibitions of porcelain objects followed — non-functional works, which allowed him to explore his inventiveness while at the same time giving him experience in working with high-quality materials and different manufacturing processes.
read more
