Blow Inflatable Armchair
Paolo Lomazzi, Donato D'Urbino, Jonathan De Pas

PVC plastic
Inflated: 33 x 47¹⁄₈ x 40¹⁄₄"

Architect and design studio De Pas, D’Urbino & Lomazzi was founded by a trio of important Italian designers of the same name who are best known for their unconventional seating design including pop-culture icons such as the inflatable Blow and the kitschy Joe Sofa. Designing in the 1960s, 1970s and 1980s in Milan, the collective is remembered for its efforts to connect radical design with everyday life. —Pamono

“Her neon mouth with the blinkers-off smile / Nothing but an electric sign / You could say she has an individual style /She's part of a colorful time." Psychedelic rock pioneers Jefferson Airplane released the song "Plastic Fantastic Lover" the same year the world received Blow, the first mass-produced inflatable chair. It was designed by the Milan-based studio of De Pas, D'Urbino, and Lomazzi and manufactured through a new technique, electronic welding, by the young Italian firm Zanotta. This icon of 1960s Pop furniture embodies the revolutionary spirit of its time. It is a youthful, playful expression of the free, casual life-style and culture of ephemerality associated with this period. And, executed in candy-colored PVC plastic, it was far more affordable than other contemporary works of "high-style" Italian design. —MoMA

(Photo: MoMA)